New Forex brokers have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.
The Forex environment is costly and competitive, what makes it harder to survive. How not to drown in the ocean of similar brokerage houses? How to stand out with your offer? Below you’ll find a few tips that will help you outperform your competitors.
In the contemporary world, it’s just impossible to trade without a well thought-over marketing plan that includes digital and traditional advertising.
However, smart marketing doesn’t really have to cost you a large amount of money. Thanks to implementing a few of these strategies you could cut your cost by half.
You have to focus on the content you want to convey to your target readers. Make it as tailor-made as possible, but clear and able to be easily comprehended.
Don’t forget about the seo optimization. At first, you should always make keyword research to develop the list of the most popular keywords. Secondly, check if your articles are keyword oriented. The structure of content must be-be well organized and attractive to users.
While creating new posts you should always recall old articles and create links to them. It will enrich new posts and will generate good links structure.
By this way, you will enable your website to be found by those looking for what you offer and those who are looking for some knowledge about the trading industry. This will generate traffic on your pages and interest many more traders, and if the content is attractive for them, you can be sure they’ll stay longer on the site and eventually decide to consider your offer.
Lead oriented content
You can also post some guidelines that will help them to make the most of their trades. Some hints on how to trade, what tactics to apply or what’s currently happening on the market would be helpful and will certainly facilitate website users to effect trades, and as a result, you’ll retain them. However, keep in mind that the content should be distinguished – you cannot only reproduce information that’s already on the Internet, be inventive and give traders something they can’t find elsewhere. It will certainly boost traffic on your website.
The most popular pieces of content are:
- Researches/white papers
- Webinars/Market Analysis
Another form of advertising that you could use is social media. Create profiles on the most popular social networking sites, like Facebook, Linkedin or Twitter. After setting up the accounts start to publish and promote your site and amplify your new content. It could be a good strategy to reach your customers as well as attract the new ones. Try to reach influencers. Tweet at an influencer to let them know about new pieces of knowledge. It might encourage them to read and share your blog posts.
Start to monitor your brand or product on the Internet. Particular tools give you access to the current and archival mentions about your brand or product. It helps you to respond immediately to any issue connected with your company.
Remember to well present your content. Create an attractive eye-catching cover, prepare good description and titles by implementing Social Meta Tags.
Google search and display
Of course, the most popular form of advertising is Google Adwords, but they’ll cost you a fortune. Better start with retargeting strategy. The dedicated script will track the people who visit your site in order to present them ads of your offer on the other publishers’ websites. They may come back to your site or become your followers. It’s a first good step in a way of creating a promising lead.
Contests are a proven way of increasing your community, engagement & lead nurturing. The chance of winning the prizes always attracts potential customers. At the end you could also make the official announcement of winners and organize an awards event and plan a unique ceremony. By this way you could gain great publicity. It will certainly increase you brand awareness and will help convert potential leads.
Trading courses offer a structured way of learning to trade on the finance market. Online Trading Academy offers classroom workshops, as well as weeklong courses to traders of any levels. It is a great opportunity to benefit from the knowledge of more experienced traders. Clients could learn how to properly manage financial risk and, as a consequence, stay longer with your company.
We know that the Traders Club could really help traders. It’s an amazing opportunity to share thoughts about investment ideas amongst other people.
During the meetings, you can organize loose discussions about Day Trading setups, market traps, useful indicators, and how to prepare yourself for the trading sessions.
Invest in affiliate marketing
Build yourself a network of affiliates, but do not save on them. Their task is to guide potential traders to your portal thus boosting your trading volume, and the bigger commissions you offer, the more customers they’ll direct to your site. Another key element here is the conversion rate, the higher – the better. It is also advisable to make your affiliates draw next affiliates, what will result in the expansion of your marketing circle.
You could also start to cooperate with most popular influencers. Remember, usually consumers trust recommendations from a third party more often than a brand itself.
49% of people say they rely on recommendations from influencers when making purchasing decisions.
Constantly develop your offer
Expand your product offering to include FX, CFDs & other OTC markets. It’s a good strategy for brokers to differentiate themselves and meet client’s demand by providing him or her with full spectrum of trading solutions and opportunities.