From XOH to XTB Institutional: The Strategic Transition that Benefits Our Partners

For nearly two decades, X Open Hub has supported brokers worldwide with multi-asset liquidity and, historically, selected technology solutions. As the business has evolved, its focus has become increasingly centred on institutional liquidity and execution services for brokers, banks and professional market participants.

Now, this evolution is reflected in a new name: XTB Institutional.

As global markets become more interconnected and regulated, the need for a clear, trusted and unified identity is becoming increasingly important. Despite its long history and over 100 partnerships worldwide, XOH wanted to better align its market presence, communication and brand identity with where the business is today.

The aim of the rebrand is to make the connection with XTB Group clearer. XTB Group is listed on the Warsaw Stock Exchange, operates under established regulatory frameworks and has built a strong international presence in the financial industry. As part of this Group, XTB Institutional now carries a name that better reflects the trust, scale and corporate standards behind its institutional offering.

This is not a change in direction. It is a clearer expression of who the company is today.

What Does XTB Institutional Bring to the Table?

For partners, including brokers, banks and professional market participants, the transition to XTB Institutional brings more clarity, trust and transparency.

In the financial industry, choosing a liquidity provider is not only about access to markets. It is also about knowing who stands behind the service, what kind of organisation supports the relationship, and whether the provider can be trusted over the long term.

By aligning the company’s identity with XTB Group, the rebrand makes this connection more visible. It shows that the institutional liquidity services partners have relied on for years are backed by a recognised financial group with strong governance and a clear corporate structure.

For partners, this means:

the connection between XTB Group and the institutional liquidity offering is now clearer,
the business benefits from the transparency of a publicly listed group,
the institutional offer is presented under a stronger and more recognisable identity,
the relationship is supported by the same B2B focus and experience partners already know.

XTB Group publishes its financial results on a regular basis, giving partners and stakeholders more visibility into the organisation behind the brand. This level of transparency is especially important in B2B finance, where trust, governance and long-term stability matter.

The transition emphasises that the stability and reliability behind the liquidity provider are public, visible and documented. This can help partners build greater confidence not only in their relationship with XTB Institutional, but also in how they present their own services to clients and stakeholders.

Same Liquidity Offering, Greater Clarity

A new name does not mean a change in the core offering.

Partners can continue to rely on the same institutional liquidity focus, the same experienced team and the same commitment to supporting brokers, banks and professional market participants.

The core offer remains what partners value XOH for: access to institutional-grade multi-asset liquidity and execution solutions across more than 5,000 instruments, including forex, indices, commodities, stocks, ETFs and cryptocurrencies.

Whether a broker is building its FX offering, expanding into indices, adding new asset classes or giving clients access to a broader range of global markets, the liquidity proposition remains the same.

XTB Institutional continues to focus on:

Providing access to deep multi-asset liquidity.
Supporting brokers and banks with institutional-grade execution solutions.
Offering access to more than 5,000 instruments across key asset classes.
Maintaining a dedicated B2B approach.
Supporting long-term cooperation with professional market participants.

For partners and prospects already reviewing spreads, instrument coverage or a test environment, the transition does not change the way they evaluate the offering. The purpose of the rebrand is not to disrupt existing processes, but to make the identity behind the business clearer and stronger.

Commenting on the transition, Łukasz Mazurek, Broker Solution Specialist at XTB Institutional, said:

“This rebrand is not changing what our partners value us for. It is about making our identity clearer, stronger and more aligned with the Group behind our institutional business.”

What Sets XTB Institutional Apart

While some competitors focus on the software alone (the how of execution), XTB Institutional focuses on the “who” and the “why.”

In contrast to smaller-scale providers, the company has the balance sheet of a global group, reducing your counterparty risk. Plus, XTB Institutional maintains the agile, tech-first DNA that you trusted XOH for.

Better Support for Your Growth

The highly skilled and experienced team that has been powering broker and bank success all these years still runs the show under the new identity. The same relationship managers and technical support engineers, who understand your specific setup, will continue to help you.

The current rebrand simply empowers them to support partners better. With a more unified identity, communication between the institutional arm and the wider Group is streamlined. This aims to:

Accelerate innovation as new asset classes and features can be rolled out more efficiently.
Elevate governance with Group-wide compliance, ensuring that your business is always ahead of the curve when it comes to global regulatory changes.
Further enhance reliability by bringing the familiarity of the Group to the institutional arm.

The Journey to Long-Term Stability

In the competitive B2B financial space, brokers and banks need a liquidity partner that can support them not only today, but also in the years ahead.

The move to XTB Institutional is a signal of that long-term focus. It shows that XTB Group continues to invest in its institutional offering and wants to make this part of the business more visible to the market.

By making the connection with XTB Group clearer, the company is strengthening the foundation behind its institutional liquidity services. For partners, this translates into greater clarity, stronger recognition and the confidence of working with a provider backed by a publicly listed financial group.

The transition from XOH to XTB Institutional is a strategic evolution that keeps partners’ needs at the centre. It removes the guesswork about who stands behind the liquidity offering and replaces it with the confidence of a recognised brand.

Partners continue to receive access to the same 5,000+ instruments, the same institutional liquidity focus and the same experienced team. Now, this comes under a name that more clearly reflects the strength, transparency and credibility of XTB Group.

A New Name. The Same Institutional Focus.

The transition from X Open Hub to XTB Institutional is a natural step in the company’s development.

It brings more clarity to the market, strengthens the connection with XTB Group and gives partners a clearer story to share with their own clients and stakeholders.

XTB Institutional is a new name, but the focus remains the same: helping brokers, banks and professional market participants access institutional-grade liquidity and execution solutions backed by a trusted financial group.

The new XTB Institutional website will be launched soon, bringing a refreshed look and a clearer way to explore our institutional offering.

Stay tuned for the official launch.

From XOH to XTB Institutional: The Strategic Transition that Benefits Our Partners

What Does XTB Institutional Bring to the Table?

Same Liquidity Offering, Greater Clarity

What Sets XTB Institutional Apart

Better Support for Your Growth

The Journey to Long-Term Stability

A New Name. The Same Institutional Focus.

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